Skilled and Faithful Church Marketers Needed

NSR – What do you see as a crucial topic facing the evangelical church at large today?

MB – I think one of the greatest challenges we face is that we are known more for what we are against than what we are for. It breaks my heart. Christianity is misunderstood & misaligned in so many ways. I think the Church needs to take a look in the mirror & instead of saying we are against this & against that (& I am not saying that there are not things that we shouldn’t be – there are things which we need to take a moral stand against, but we need to offer better solutions). The Church needs to find creative ways of communicating to culture – who we are, what we’re about.I think the Church right now has a serious perception problem. We know the reality that Jesus is the Son of God, crucified for our sins, & rose from the dead. He’s going to return & we have eternity to look forward to, but somehow it seems that we aren’t communicating the message of the Gospel in terms that are resonating with our culture in ways that they could, or should. We have the greatest message, we need the greatest marketing.

The Preface: 10 Questions With…Mark Batterson

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